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    In order to make sure your website is user friendly and optimized for Google’s algorithm, our on-site optimization experts clean up the code and copy.

    It’s a vast field but simply put, digital marketing can include any marketing which happens in the online realm and/or which involves a phone, laptop, tablet, or another device, which can connect to the internet. A social media post, a paid ad on Google, SEO efforts, a blog post, an email, or an app are all small examples of the overall world of digital marketing.

    Search Engine Optimization, known as SEO or Organic Search, focuses on increasing your website’s visibility in search engines. This includes increasing the number of keywords your website ranks for and optimising your website for local searches.

    Search engines use hundreds of factors to generate search results, SEO works by optimizing your site for these factors, along with getting your site crawled and indexed.

    When you understand how SEO works, you can use different tactics, like keyword research, content creation, and page speed optimization, to increase your visibility (or how high you rank) in search results.

    It is best to let professionals handle your digital marketing needs. You and your staff are experts at what you do and we are experts at digital marketing. The primary benefit of using a digital marketing is the experience and resources an outside agency brings. A digital marketing agency like DOTKEE has access to knowledge and resources that you may not.

    Do you have an audience that spends time online? Nowadays, the answer is yes for just about every business. Digital marketing will help you reach your target audience online and drive valuable conversions. Digital marketing is so versatile; it can be tailored to suit just about any brand!

    Much like any other marketing, costs can vary from business to business. However, unlike traditional marketing, there are many ways to leverage digital marketing based on the marketing needs. You’ll likely need to pay someone to implement and manage various strategies efficiently which will help you to succeed in the online space. 

    There’s no quick fix to getting on top of google search. A variety of digital marketing strategies come together to get a business or web page to “rank” (show in the top search results) on search engines. 

    These strategies all play an important role and include identifying keywords or phrases, optimizing website pages for these keywords, improving the website experience, driving traffic to your website via other channels, developing content that people share and find valuable, and using paid advertising to leapfrog other results. Over time, different pages on your website should climb up the Google rankings when people are searching for your products, services, or content related to your business.